bpv GRIGORESCU STEFANICA advised BIP Group, leader on the merchandising market, and its shareholder, Eugen Saulea, in the share sale transaction entered into with the American company SPAR Group in December 2011.
In 2007 BIP Group sold 50% of its shares to IMSG, a British investment fund. The transaction was estimated at USD 3.3 million and was, again, assisted by bpv GRIGORESCU STEFANICA. In 2011, IMSG sold its BIP Group shares to SPAR Group. This new alliance allows BIP Group to target both the expansion of the company’s business to the emergent markets in South-Eastern Europe, as well as the consolidation of its position on the local market by launching new services and making new investments in the logistic of the company, including the development of communication applications.
The team of bpv GRIGORESCU STEFANICA included partner Alexandru Rusu and associate lawyer Flavius Florea. The team was involved in the entire negotiation process and advised inter alia on M&A and taxation matters. “The discussions and negotiations took months, during which the support of bpv GRIGORESCU STEFANICA was outstanding, as always before”, said Eugen Saulea, General Manager of BIP.
The mergers and acquisitions practice of bpv GRIGORESCU STEFANICA accounts for more than 30% of the overall practice of the firm.
BIP Group (Business Ideas Provider Grup România) renders trade marketing and sale services. BIP’s portfolio of clients includes important multinationals active in FMCG: Coca Cola, Phillip Morris, JTI, BAT, Kraft Foods, Nestlé, Interbrands, Ursus Breweries, Overseas, Agroalim, Alexandrion, Metrou, Monte Bianco, De Silva, Zarea etc. In 2011, BIP Group reported revenues of EUR 3.9 million, up 1,8% from 2010 and 31,7% higher than in 2009.
Established back in 1967, SPAR Group is a strong international player on the merchandising and marketing services, operating in USA, Canada, Japan, India, China, Hong Kong, South Africa, Australia, Turkey, Mexico, as well as on the emergent markets in Europe.